Executive Summary
1996-1997 Survey of Jewish Communal Professionals

  Often thought to be a deeply divisive and controversial issue in the American Jewish community, outreach programs to intermarried families received overwhelming support in a survey of Jewish communal professionals, who represent the backbone of educational, cultural, recreational and social services in the organized Jewish community. A mail questionnaire was sent to the membership of the National Association of Jewish Communal Professionals, consisting primarily of Jewish social service workers who staff Jewish community centers, day camps, family service agencies, senior residences, and child care programs; a total of 276 responded. Another 101 questionnaires were returned by Jewish communal professionals sampled via a list previously purchased and used for mailings by the Jewish Outreach Institute, the sponsor of the study.
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"The Respondents"
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The proto-typical Jewish communal professional respondent had been employed in various Jewish organizations for an average of 18 years, had earned a Masters degree, was married to a spouse who was Jewish by birth, and was a synagogue member. In terms of denomination, the JOI list professionals were Conservative [43%] and Reform [46%] Jews; the national list respondents were typically Conservative [48%], Orthodox [12%] and Reform [24%].
 

The results of the survey provide additional support for the continued expansion of outreach programs to intermarried couples and children from intermarried families. More than 93% felt that it was "somewhat" or "very" important that the Jewish community provide outreach programs to interfaith couples and their children. Moreover, the respondents noted that their local communities were moderately/very receptive to outreach [85%], and that outreach was not very controversial -- only 8% of the respondents said that the development of outreach programs had been very controversial in their community. In addition, survey respondents reported that about half of their clients are either intermarried themselves or have close family [i.e., children, grandchildren, siblings, or parents] who are intermarried. About 35% indicated intermarriage in their own families and the average estimate of about 40% of their agencies' board members had close family experiences with intermarriage. Yet, when asked to estimate what proportion of their agency's budget was spent on outreach to the intermarried, the average estimate was 5%. As a result, approximately four-of-five survey respondents indicated that the amount of money allocated by national and local Jewish agencies to such outreach endeavors ought to be increased. In short, the study reveals a widely shared perception among Jewish communal professionals that the need for outreach to the intermarried is far greater than is the amount of financial resources or effort devoted to serving that population.

Go to
"The Importance of Outreach"
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Go to
"Community Receptivity"
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Go to
"Scarce Resource Allocations"
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  Go to
"CPE and Outreach Training"
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While over half of the Jewish communal professionals had participated in continuing professional education [CPE] within the past three years, the survey found that the vast majority of Jewish communal professionals, particularly those sampled from the national organization list, had received little or no training in outreach to the intermarried. For example, only one of ten survey respondents had been trained in evaluation techniques for intermarried programs; only one-in-five had received training in marketing outreach efforts. Respondents selectively indicated their support for continuing education programs and materials that would help them assist the intermarried. For example, a training curriculum for new outreach professionals was judged very useful by 57% of respondents and moderately useful by another 37%. Other strongly supported initiatives were standardized evaluation tools for assessing the effectiveness of outreach programs, training videotapes for professionals, a model advertising campaign for marketing outreach programs, and a pamphlet series/audio-video tapes to help market Judaism to inter-dating and intermarried couples. On the other hand, a National Association of Outreach Professionals and teleconferences focusing on outreach were the least strongly desired initiatives.
  In terms of national visibility, during the ten years of its existence, JOI has achieved some success. While almost half the respondents from the national Jewish communal professional list had not heard of JOI before the survey, over 40% had not only heard of JOI, but somewhat/clearly understood that JOI focused on outreach to the intermarried. JOI was rated by the survey respondents as having been somewhat successful in its goal of advancing the cause of Jewish outreach to the intermarried; over 70% of JOI list respondents and over 60% of national list respondents who knew of JOI before the survey said that JOI had "partly accomplished its goal" or had been "fairly successful." Go to
"JOI's Visibility"
for more details
  Go to
"The Internet"
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Finally, data on Internet access and familiarity with the JOI homepage/web site indicated both a vast potential and a moderate level of success. Two-thirds of respondents had used the Internet/World Wide Web at either work or at home, although only one of three had ever used the Council of Jewish Federations Jewish On-line Network--and only 8% used the Jewish On-Line Network for Internet access. As for JOI's relatively new site on the Web, 30% of the JOI list respondents but only 10% of the national organization list respondents knew that JOI had a "home page." Just about half of those who knew that a web site existed had used the World Wide Web to access JOI's home page. Thus, JOI should continue its efforts to publicize its Internet address and to encourage Jewish communal professionals to expand their electronic interactions with the Jewish Outreach Institute's resources for outreach programs.
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