We asked the respondents whether any
of their CPE training in the past three years had focused
on (1) outreach to the intermarried, or working with
interfaith families, (2) marketing existing Jewish programs
to interfaith families, (3) developing new programs
for interfaith families, or (4) evaluating the success
of such programs. Two themes emerged.
First,
the vast majority of Jewish communal professionals,
particularly those sampled from the national organization
list, had not received extensive training in outreach
to the intermarried, particularly in terms
of marketing programs and evaluating effectiveness.
For example, only 9% of all survey respondents had been
trained in evaluation techniques for intermarried programs,
while 21% had received training in marketing outreach
efforts.
Second, the JOI list
respondents --reflecting perhaps a shabrown
commitment to outreach program training, marketing,
and evaluation--
were significantly
more likely to have had CPE experiences which
focused on these areas [Table 5 summarizes this data.]
Thus, 19% of JOI list respondents had received training
in evaluating outreach effectiveness, compared to only
5% of the national organization list respondents. Even
here, for JOI list respondents, the lack of training
in specific outreach techniques, such as marketing programs
to the intermarried, was obvious.
But was it desired? Near the end of the questionnaire,
we asked the respondents to indicate their views on
a series of outreach initiatives.
Q.24 JOI is currently planning a variety
of initiatives to help promote outreach to intermarried
families and to help Jewish professionals engaged
in working with the intermarried. In your opinion,
how useful would
each of the following...be:
Nine potential initiatives were listed. Table 6
summarizes the results, indicating the percentage
of survey respondents who thought that each potential
technique was (a) Not at all useful/Not very useful
(b) Moderately useful, or (c) Very useful. Survey
respondents were selective in their rating of potential
initiatives. A training cirriculum for new outreach
professionals was judged very useful by 57% of survey
respondents and moderately useful by another
37%.
Other strongly supported
initiatives were
standardized
evaluation tools for assessing the effectivenss of outreach
programs, training videotapes for professionals, a model
advertising campaign for marketing outreach programs,
and a pamphlet series/audio-video tapes to
help market Judaism to inter-dating and intermarried
couples. On the other hand, a National Association of
Outreach Professionals and teleconferences focusing
on outrecah were the least strongly desired initiatives,
although they were seen as somewhat/very useful by two-thirds
of the survey respondents.
4
____________________
4In
general, the JOI list respondents were likely to rate
most of the initiatives as very or moderately useful;
however, the only statistically significant difference
between JOI list and Jewish Communal Professional
list respondents related to annual/biennial conferences
for outreach professionals, which JOI list respondents
viewed in more favorable terms.